On Sale This Week: Bone-in Picnic Roasts and sirloin roasts

Choosing Inefficiency: Thoughts on AI in Farming, and in the Future

written by

Mike Dougherty

posted on

July 6, 2025

A few weeks ago, I joined a call with a group of regenerative and direct marketing farmers from across the country. One topic that has been sitting with me ever since is how farmers are starting to use artificial intelligence (AI) in their operations and marketing.

The general feeling on the call was clear. Like it or not, the world is changing. If you don’t embrace AI, you risk being left behind.

The Growing Role of AI in Farming

Several farmers shared how they’ve begun using trained AI tools to help write newsletters, blog posts, and marketing materials. With some initial input, the software can learn your tone and writing style. It can even mimic your thought patterns and create content in your voice.

I’ll admit, the idea is tempting.

I genuinely enjoy writing our weekly newsletters and sharing updates with our customers. It helps me connect with the people who support what we do. But the truth is, it takes a lot of time and effort. On a busy farm, time is always in short supply. The idea of having a tool that could help with that? It’s appealing.

At the same time, I have my reservations.

Writing Means Something More

For me, writing is not just a task to check off the list. It’s how I reflect, work through ideas, and stay grounded in what matters. It’s personal.

I understand that AI can assist with the writing process. In many ways, it’s just another tool. But I can’t help but wonder what’s lost when we rely on a tool to do that kind of thinking for us. I worry that something essential gets dulled in the process, something human.

That’s not the direction I want to go. Maybe that puts me at a disadvantage. 

Maybe I’ll be seen as outdated.

If that’s the case, so be it. I choose inefficiency.

A Memory from My Grandfather

This conversation about AI reminded me of something my grandfather said about 20 years ago. We were driving down a rural road when we saw a massive combine moving through the fields. He shook his head and said it represented the destruction of the family farm.

At the time, I disagreed with him. I was in my twenties and fresh out of university. I believed we needed to feed more people, and that meant becoming more efficient.

Now I can see that both of us were right, depending on how you look at it.

The Price of Efficiency

If the goal is simply to produce more food using fewer resources, then my grandfather was wrong. Large equipment, genetically modified crops, pesticides, herbicides, and expansive monocultures all contribute to higher output. These tools and techniques have made it possible to feed a growing population, many of whom have little connection to how their food is grown.

Most people don’t want to work in the fields or butcher shops. In that context, efficiency is necessary.

Compared to even 20 years ago, we can now grow more food per acre with fewer hands involved. Go back 100 years, and the difference is even more dramatic. We’ve made a trade. In exchange for more and cheaper food, we’ve given up a lot. We’ve lost farmers, rural communities, traditional knowledge, and our connection to food systems.

If you look at it that way, my grandfather was right after all.

Why Our Farm Shouldn’t Exist

The truth is, if efficiency was the only thing that mattered, farms like ours wouldn’t exist.

It would be far more efficient to raise our animals in confined barns or feedlots. It would cost less, take less time, and simplify a lot of our operations. But we’ve chosen a different path.

We raise our chickens, pigs, and cows on pasture. It’s less efficient, yes. It requires more work and time. It doesn’t scale the way industrial farming does. But the results speak for themselves.

We offer our customers the best meat we can, from animals that have lived healthy, low-stress lives outdoors. We do it without massive loans or multi-million dollar barns and machinery. We’re still running a successful business, but we’re doing it on different terms.

When Inefficiency Becomes a Strength

Some people don’t understand why we farm this way. They see our higher prices and laugh at our “inefficiencies.” They say, “You can’t feed the world like that.”

But they don’t always see the full picture.

Our approach might not be efficient by their standards, but we are feeding ourselves and our community in a way that aligns with our values. We are producing nutrient-dense food, protecting the health of our land, and remaining financially sustainable without being tied to debt-heavy systems.

There are always trade-offs, but we believe this is the right one.

The Link Between AI and Industrial Farming

In some ways, the conversation about AI mirrors the one we’ve been having about agriculture for decades.

There will always be people who adopt the latest technology to increase output and cut costs. That’s part of progress. But there will also be people who choose a different path. They value quality over quantity, connection over convenience, and principles over productivity.

Just as regenerative agriculture has emerged in response to the shortfalls of industrial food systems, maybe a more mindful use of AI will emerge as well. Maybe there’s room for both. Maybe there has to be.

Why I Still Choose to Stay Human

If you’ve made it this far, thank you. I know this wasn’t written by an algorithm. I sat down and wrote it myself, even though it took more time than it probably needed to.

For me, that time was worth it.

AI will continue to grow and change the way we live. That’s not necessarily bad. But in a world rushing to optimize and automate, there’s something powerful about choosing to stay human.

Sometimes, the “inefficient” way is what keeps us rooted in what matters most.

Wild Meadows Farm

Blog: On The Farm

Grey County

Durham, Ontario

AI in Farming

More from the blog

Rising Beef Prices: A Farmer's Perspective

I visited a local dairy farmer this past week to talk about buying hay to feed our cows next winter. We spoke of many things, including one topic on the top of many farmers minds recently - beef prices. Is it going to stay high? Can it go up more? How much can the consumer absorb? When will it come back down? These are all things that no one knows, but many can speculate on. Those who have been around a lot longer than I have, talk about cattle cycles, how they will go up, encouraging more people to get into it and then when supply is back up, the prices will come crashing back down. Some are sure this is coming and to be cautious. Others aren't so sure and point to the factors that are causing the prices to skyrocket, such as: a low and decreasing cattle herd in North Americaa growing demand for beef, despite the higher priceshigher costs of doing business (land costs, fuel, taxes, etc.)an aging farmer population who are cashing out and don't want to go through another bust phasethe challenges and risks young farmers face getting into the industry There is more to it, but those are the large factors at play. As an example of how drastically the prices have changed, that dairy farmer is getting roughly the same amount of money for his 3 week old male dairy calves currently as we were paying local farms we deal with 2 years ago for a ready for market grassfed and finished steer (that had been fed, housed and managed for 24- 30 months). At the time, this was a premium price that the farmer was happy to get. Now, the price is approaching double what it was - this just in a matter of two years. All that said, I do think cattle prices were too low in the past, where it wasn't sustainable for the farmer. Prices did have to go up. Despite the increasing prices, beef demand has not slowed down. I think this demonstrates that the real value of beef (and cattle) is much higher than what we had been accustomed to in the past. More and more people have figured out that beef is a nutrient dense health food - it has REAL value. On that note, check out how similar the two graphs (from the NASDAQ over the past 5 years) are below:  As fiat money loses confidence and value, real tangible assets gain confidence and value. As nutrient deficient and fake food (see below) are becoming more understood for what they are, REAL food increases in value. We've done our best to minimize our margins and to try to keep the rest of our operating costs as low as possible. It is important to us that we are fair to the trusted farmers in our network that we have built relationships with, who we purchase calves from to grow our own herd and others in our network who we buy in grassfed and finished cattle from. We will continue to do that so we can ensure we are providing you with the best quality we can while also supporting other farmers in our community. So how can you as our customer best navigate all of this?#1 Take advantage of our sale on ground beef, beef roasts and ribs (see below), which will be on until March 2nd.#2 Buy in bulk. We offer bulk pricing on things like ground beef, braising ribs, burgers, sausages, etc. When you buy the bundles, you get a discounted price per pound.#3 Buy 1/8, 1/4, 1/2 or whole beef. This is obviously a big investment, but it is the cheapest way to purchase beef from us. If you don't need that much for yourself, we do have some customers that go in with family and friends to make these purchases. Just keep in mind that when you buy this way you are getting more than the prime steaks. You are also getting roasts, ribs, and everything else. If you would like to learn more about this, please get in touch. As always, thanks for following along and we hope you have a great week!

The Food Pyramid

This past week, new US health guidelines were released, where real food was the focus. While we are obviously in Canada and it isn't necessarily directly relevant to our food policy, I think it's telling to compare what is now being recommend in the US (you can find it here) and what is recommended in Canada (you can find it here). There are a lot of similarities, but a few things jumped out at me when reviewing the two policies, specifically the kinds of protein and fat types to target (and which ones to avoid). In the Canadian healthy eating guidelines it states: "Eat plenty of vegetatbles and fruits, whole grain foods and protein foods.  Choose protein foods that come from plants more often" It also promotes eating healthy fats such as vegetable oils and soft margarine and to avoid fatty meats and high-fat dairy. Compare that to the new US health guidelines, which states: "Every meal must prioritize high quality, nutrient dense protein from both animal and plant sources, paired with healthy fats from whole foods such as eggs, seafood, meats, full-fat dairy, nuts, seeds, olives and avocados." I am not a health expert or dietician, far from it, but I think most of us can see something is off. What we've been told isn't working. It would be wishful thinking to say it is only our diet, but it would be foolish to suggest that diet isn't at least part of the problem. The chart below (here's the paper it is from) sheds some light on the trend of the consumption of animal fats vs. plant based fats. It's safe to say our collective health has declined as the animal fat consumption has decreased and the plant based fat has increased. Food and nutrition can be very confusing in this day and age as changes away from our natural way of being are pushed in favour of new ideas and ways of doing things that aren't necessarily better for us as individuals. I find it refreshing and encouraging that a government so closely tied to ours is encouraging a step back to a more traditional way of eating. Have a great day!

Why Changes Proposed By The CFIA Matter To You, The Consumer

Today I'll write about new cattle traceability rules that are proposed by the CFIA (Canadian Food Inspection Agency), how they may affect small farms and why it matters to you as consumers. It's a nuanced topic and there is more to it than I can effectively write here, but I'll try to give you an outline of what is happening.