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Choosing Inefficiency: Thoughts on AI in Farming, and in the Future

written by

Mike Dougherty

posted on

July 6, 2025

A few weeks ago, I joined a call with a group of regenerative and direct marketing farmers from across the country. One topic that has been sitting with me ever since is how farmers are starting to use artificial intelligence (AI) in their operations and marketing.

The general feeling on the call was clear. Like it or not, the world is changing. If you don’t embrace AI, you risk being left behind.

The Growing Role of AI in Farming

Several farmers shared how they’ve begun using trained AI tools to help write newsletters, blog posts, and marketing materials. With some initial input, the software can learn your tone and writing style. It can even mimic your thought patterns and create content in your voice.

I’ll admit, the idea is tempting.

I genuinely enjoy writing our weekly newsletters and sharing updates with our customers. It helps me connect with the people who support what we do. But the truth is, it takes a lot of time and effort. On a busy farm, time is always in short supply. The idea of having a tool that could help with that? It’s appealing.

At the same time, I have my reservations.

Writing Means Something More

For me, writing is not just a task to check off the list. It’s how I reflect, work through ideas, and stay grounded in what matters. It’s personal.

I understand that AI can assist with the writing process. In many ways, it’s just another tool. But I can’t help but wonder what’s lost when we rely on a tool to do that kind of thinking for us. I worry that something essential gets dulled in the process, something human.

That’s not the direction I want to go. Maybe that puts me at a disadvantage. 

Maybe I’ll be seen as outdated.

If that’s the case, so be it. I choose inefficiency.

A Memory from My Grandfather

This conversation about AI reminded me of something my grandfather said about 20 years ago. We were driving down a rural road when we saw a massive combine moving through the fields. He shook his head and said it represented the destruction of the family farm.

At the time, I disagreed with him. I was in my twenties and fresh out of university. I believed we needed to feed more people, and that meant becoming more efficient.

Now I can see that both of us were right, depending on how you look at it.

The Price of Efficiency

If the goal is simply to produce more food using fewer resources, then my grandfather was wrong. Large equipment, genetically modified crops, pesticides, herbicides, and expansive monocultures all contribute to higher output. These tools and techniques have made it possible to feed a growing population, many of whom have little connection to how their food is grown.

Most people don’t want to work in the fields or butcher shops. In that context, efficiency is necessary.

Compared to even 20 years ago, we can now grow more food per acre with fewer hands involved. Go back 100 years, and the difference is even more dramatic. We’ve made a trade. In exchange for more and cheaper food, we’ve given up a lot. We’ve lost farmers, rural communities, traditional knowledge, and our connection to food systems.

If you look at it that way, my grandfather was right after all.

Why Our Farm Shouldn’t Exist

The truth is, if efficiency was the only thing that mattered, farms like ours wouldn’t exist.

It would be far more efficient to raise our animals in confined barns or feedlots. It would cost less, take less time, and simplify a lot of our operations. But we’ve chosen a different path.

We raise our chickens, pigs, and cows on pasture. It’s less efficient, yes. It requires more work and time. It doesn’t scale the way industrial farming does. But the results speak for themselves.

We offer our customers the best meat we can, from animals that have lived healthy, low-stress lives outdoors. We do it without massive loans or multi-million dollar barns and machinery. We’re still running a successful business, but we’re doing it on different terms.

When Inefficiency Becomes a Strength

Some people don’t understand why we farm this way. They see our higher prices and laugh at our “inefficiencies.” They say, “You can’t feed the world like that.”

But they don’t always see the full picture.

Our approach might not be efficient by their standards, but we are feeding ourselves and our community in a way that aligns with our values. We are producing nutrient-dense food, protecting the health of our land, and remaining financially sustainable without being tied to debt-heavy systems.

There are always trade-offs, but we believe this is the right one.

The Link Between AI and Industrial Farming

In some ways, the conversation about AI mirrors the one we’ve been having about agriculture for decades.

There will always be people who adopt the latest technology to increase output and cut costs. That’s part of progress. But there will also be people who choose a different path. They value quality over quantity, connection over convenience, and principles over productivity.

Just as regenerative agriculture has emerged in response to the shortfalls of industrial food systems, maybe a more mindful use of AI will emerge as well. Maybe there’s room for both. Maybe there has to be.

Why I Still Choose to Stay Human

If you’ve made it this far, thank you. I know this wasn’t written by an algorithm. I sat down and wrote it myself, even though it took more time than it probably needed to.

For me, that time was worth it.

AI will continue to grow and change the way we live. That’s not necessarily bad. But in a world rushing to optimize and automate, there’s something powerful about choosing to stay human.

Sometimes, the “inefficient” way is what keeps us rooted in what matters most.

Wild Meadows Farm

Blog: On The Farm

Grey County

Durham, Ontario

AI in Farming

More from the blog

From Pasture to Price Tag: Understanding the Rising Cost of Meat

I consider myself very fortunate that I rarely go to the grocery store (we have one in our backyard, and for the things we don’t have here, Rebecca is usually the one who goes). When I do find myself there, though, I usually linger in the meat aisle to take a look at the prices. For the record, when we set prices for our products, we do not consider prices in stores or those of competitors. We determine prices based on our costs, plus a markup that we know will keep our doors open and the business sustainable. I do, however, find observing grocery store prices interesting and telling of what the commodity meat system produces and how it is priced. Just a few years ago, I often thought to myself how amazingly inexpensive meat was at the grocery store. Products like ground beef, chicken, and many pork cuts were so cheap. More recently, prices in stores are definitely up across the board. While our prices are still higher (and justifiably so, due to the quality of life our animals experience and the quality of meat our customers receive), the difference isn’t as great as it used to be. So why have grocery store prices increased so much? 1) Inflation is affecting everyone.Inflation is affecting everyone, including farmers, butchers, transport companies, and even grocery stores. Out-of-control money printing, higher energy costs, higher taxes, and wages that don’t keep up are a recipe for higher food prices—and for the general public to feel the strain financially. 2) Supply and demand are out of whack.Several factors, such as drought in the West, an aging farmer population, and higher beef prices (which discourage farmers from maintaining breeding stock), are leading to a lower cattle “inventory” in North America. That means fewer calves and a lower overall population, reducing supply. No one really knows when beef prices will come down, but the best-case scenario appears to be early 2028, based on what I’ve heard. Traditionally, chicken and other less expensive proteins have helped replace beef as prices rise. While it’s true that more people are choosing chicken as an alternative, beef demand has remained strong despite higher prices. Additionally, increased demand for chicken, combined with population growth and Canada’s restrictive production system (supply management), is projected to raise chicken prices by 25% in 2026. 3) Demand for meat isn’t slowing down.Experts often claim that more people will turn to “alternative” proteins as prices rise, and perhaps this is true for some. But you can’t beat the real thing, and I believe most people understand this. The public outcry over news that cloned meat could enter the supply chain without labelling is a good indicator that people do not want their food tampered with. So while I believe our products exist on a different playing field than their commodity and mass-produced counterparts, it’s interesting to observe how markets are changing and to track how these shifts may impact our customers and our business. Thanks for following along, and I hope you find my insights into our food system useful.

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